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Латеральный маркетинг: Технология поиска революционных идейФилип Котлер, Фернандо де Бес
Мне очень понравилась книга именно практичностью! Это не теория маркетинга по уровням, как в остальных книгах Котлера (1.0, 2.0 и так далее), а именно подводка к упражнению, которое помогает придумыва...
