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Предпринимательский маркетинг. Как замечать сигналы рынка, мгновенно проверять гипотезы и брать в работу только то, что дает результатХермаван Картаджайа, Филип Котлер, Джеки Мюссри, Ден Хуань Хой
Очень интересная книга, хорошо раскрывает маркетинг в предпринимательской деятельности, много развернутых объяснений и понятные слова без воды. Давно хотела её приобрести и после прочтения многое поня...
