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Предпринимательский маркетинг. Как замечать сигналы рынка, мгновенно проверять гипотезы и брать в работу только то, что дает результатХермаван Картаджайа, Филип Котлер, Джеки Мюссри, Ден Хуань Хой
Книга понравилась тем, что в ней нет ощущения «очередной мотивации для предпринимателей». Всё довольно приземлённо и по делу: как замечать реальные сигналы рынка, не влюбляться в свои идеи и быстрее п...
