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Экономика впечатлений: Как превратить покупку в захватывающее действиеДжеймс Гилмор, Джозеф Б. Пайн II
Экономика впечатления - интересный феномен. Начинаю с яркой обложки и самой идеи книги. В конце немного терялась суть мысли из-за многих примеров. Немного перегружена фактами. Но в целом, книгой удовлетворена. Идея: любое дело можно проявить через драматургию и яркое впечатление wow-эффекта. Оставлю книгу в своей домашней библиотеке.
