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Только в магазинах
Полезно)
Полезная книга для начинающих маркетологов и практикующих дизайнеров брендов. Не могу сказать, что написано простым и понятным языком, наверное сложновато будет с первого захода оценить суть подходов. Но предоставленные материалы помогут в позиционирование бренда в эмоциональном плане, в определении его восприятия клиентом, возможность донести до клиента ценности компании.
