«Как продать что угодно кому угодно» — это книга о продажах, работе с клиентами и построении долгих деловых связей. Джо Джирард написал её на основе собственного опыта в автомобильной торговле, где за пятнадцать лет продал 13 001 машину и был внесён в Книгу рекордов Гиннесса как выдающийся продавец. Вместе со Стенли Х. Брауном он собрал в одной книге личную историю, рабочие принципы и прикладные приёмы, которые пригодятся тем, кто хочет лучше понимать покупателя, укреплять доверие и выстраивать продажи не на разовом контакте, а на репутации и рекомендациях. Книга будет полезна тем, кто ищет понятную систему общения с клиентами и хочет применять проверенные методы в ежедневной работе.
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