Андрей
Изумительная книга, позволяющиая продолжить тему бизнес модели и ответить на вопрос как можно увеличить прибыль фирмы, капитализируя свой социальный капитал, интеллектуальный капитал, человеческий капитал, капитал бренда и репутации.
Кроме, того книга издана впервые в 2003 году и опередила книгу "Стратегия голубого океана", что доказывает острую востребованность решения проблемы как конкрето увеличить свою прибыль, когда расти казалось бы уже некуда. Автор даёт убедительный ответ на данный вопрос и приводит примеры конкретных фирм что делать и как делать.
Я восхищаюсь, что русский интеллект оказался не хуже японского и французского (авторов книги "Стратегия голубого океана")!
Читайте и увеличивайте Вашу прибыль, тем более что автор даёт пошаговый алгоритм действий!
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