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Самая популярная книга автора
+ до 374 бонусов
Бонусная программа
Итоговая сумма бонусов может отличаться от указанной, если к товару будут применены дополнительные скидки при оформлении заказа. На вашем бонусном счёте может быть не более 5 000 бонусов.
, чтобы увидеть точный размер начислений.
2 499 ₽
2 949 ₽ -15%
Практическое пособие «Архетипы в брендинге: коммуникация» имеет структуру гайда, предоставляя пошаговую инструкцию к работе специалистов, задействованных в разработке всех аспектов коммуникации. Материалы подаются в формате кратких схем и чек-листов.
Пособие предназначено для специалистов в области брендинга, коммуникационной и smm-стратегии, а также для специалистов по созданию контента, рекламных офферов и проводящих регулярное репрофилирование целевого ядра аудитории.
Пособие предназначено для специалистов в области брендинга, коммуникационной и smm-стратегии, а также для специалистов по созданию контента, рекламных офферов и проводящих регулярное репрофилирование целевого ядра аудитории.
Гайд для вдумчивого дизайна
Йоша
Книга стала хорошим подспорьем во время моего обучения на кафедре дизайна. Издание, в основном, рассказывает об анализе целевой аудитории продукта, а на примерах рабочих кейсов раскрывается способ работы с этими данными.
Информация в книге удобно структурирована. Всё кратко и по делу, ничего лишнего. Разобраться будет несложно даже начинающим дизайнерам. Книга поможет им сделать продукт не красивым, а востребованным на рынке.