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LEGO. Как компания переписала правила инноваций и завоевала мировую индустрию игрушекБилл Брин, Дэвид Робертсон
Как LEGO чуть не потерпела крах и возродилась
О компании LEGO довольно мало книг, серьёзно и подробно рассматривающих их бизнес-модель. Хотя, казалось бы, самый успешный и любимый производитель игрушек в мире.
Данная книга закрывает этот вопрос,...
