Natalia Abalakova and Anatoly Zhigalov are linguists by education, structuralists by calling, and conceptualists by name. One day, they recognized that for two artists who are legally married, it was better to work together. And together, they spent decades under wonderful intellectual stimulation and sharp aesthetic delights. (They had already started working in the 1960s, when the problem of monetization of art had not yet surfaced - art for art's sake was done exclusively for one's pleasure).At first, as extremely serious and thorough people, Natalia and Anatoly unified their theoretical basis, and only then began its execution. The name TOTART, invented by them at the same time, at the e