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Эффект фрейминга. Как управлять вниманием потребителя в цифровую эпоху?Кеннет Кьюкер, Виктор Майер-Шенбергер, Фрэнсис де Верикур
Книга отличная во всех смыслах. Она написано живым языком, логична, содержит множество примеров, которые служат и доказательной базой, и повышением интереса к чтению. Но! Эта книга вообще не про марке...
