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Нет в наличии
Маркетинг Дракулы. Искусство зарабатывать на человеческих страхахИгорь Козуля, Николас Коро, Сергей Павлов
Моя работа связана с маркетингом уже многие годы. Увидев данную книгу я тут же решила ее заказать, так как тема очень интересная. Ведь на самом деле многие наши поведенческие особенности зависят от наличия или отсутствия той или иной фобии. Маркетологи - великие манипуляторы. И это аксиома. А иначе никак. В мире, где рекламный шум мешает восприятию сообщения от бренда, порой приходится использовать манипуляции. Играть на страхах.
