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Много пользы
Google AdWords Исчерпывающее руководство. Брэд Геддс. Книга дорогая, как самолет. Облизывалась на нее несколько дней. Но мне было нужно подобное пособие, и пришлось купить. Книга достойная, потому я смирилась с такой тратой. Только начала читать, но уже нашла нужное мне. Тут вся теория контекстной рекламы - основы, принципы, примеры, затем анализ показатель, оценка результатов. Серьезный труд, собравший в себя весь зарубежный опыт. Читается не просто, нужно вникать. Но тем, кто занят в этой сфере, нужно прочитать.