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Идеальный маркетинг О чем забыли 98% маркетологов (Давар) Книга о традиционном, классическом маркетинге, уже немного подзабытом. Сейчас столько новых фишек появилось, что в них трудно разобраться, и они агрессивны. Все эти приемы направлены в итоге против потребителя. А Нирадж Давар напоминает, что маркетинг направлен на покупателя. делая продажи эффективными. Книга вышла очень вовремя, на мой взгля. И она не только для маркетологов или продажников. она и для руководителей. и для потребителей.