Tim Cook. The Genius Who Took Apple to the Next Level
In 2011, Tim Cook took on an impossible task - following in the footsteps of one of historys greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cooks leadership Apple has soared: its stock has nearly tripled to become the worlds first trillion-dollar company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success
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- ΠΠΎΠ»-Π²ΠΎ ΡΡΡ. 303
- ΠΠ΅Ρ 230 Π³
- ΠΠΎΠ΄ ΠΈΠ·Π΄Π°Π½ΠΈΡ 2021
ΠΡΠ·ΡΠ²Ρ
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ ΠΈ Ρ Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊΠΈ
But hes also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy.
Drawing on authorized access with several Apple insiders, Kahney, the worlds leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded better than anyone thought possible.
Leander Kahney has covered Apple for more than a dozen years and has written four popular books about Apple and the culture of its followers, including Inside Steves Brain and Jony Ive. The former news editor for Wired.com, he is currently the editor and publisher of CultofMac.com. He lives in San Francisco.
- ΠΠ΅ΡΠ΅ΠΏΠ»ΡΡ ΠΡΠ³ΠΊΠΈΠΉ
- ΠΠΎΠ»-Π²ΠΎ ΡΡΡ. 303
- ΠΠ΅Ρ 230 Π³
- ΠΠΎΠ΄ ΠΈΠ·Π΄Π°Π½ΠΈΡ 2021
- Π Π°Π·ΠΌΠ΅ΡΡ Π² ΡΠΌ 1.7x12.6x19.7
- ID ΡΠΎΠ²Π°ΡΠ° 2873379
- ISBN 978-0-24-134821-5, 978-0-241-34821-5