The Unpublished David Ogilvy
ΠΡΠΏΠΈΠ» 1 ΡΠ΅Π»ΠΎΠ²Π΅ΠΊ
irst collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a careers worth of public and private communications - memos, letters, speeches, notes and interviews - from the Father of Advertising and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: b
- ΠΠ΅ΡΠ΅ΠΏΠ»ΡΡ ΠΡΠ³ΠΊΠΈΠΉ
- ΠΠΎΠ»-Π²ΠΎ ΡΡΡ. 193
- ΠΠ΅Ρ 200 Π³
- ΠΠΎΠ΄ ΠΈΠ·Π΄Π°Π½ΠΈΡ 2012
ΠΡΠ·ΡΠ²Ρ
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ ΠΈ Ρ Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊΠΈ
This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, it pays an agency to be imaginative and unorthodox.
- ΠΠ΅ΡΠ΅ΠΏΠ»ΡΡ ΠΡΠ³ΠΊΠΈΠΉ
- ΠΠΎΠ»-Π²ΠΎ ΡΡΡ. 193
- ΠΠ΅Ρ 200 Π³
- ΠΠΎΠ΄ ΠΈΠ·Π΄Π°Π½ΠΈΡ 2012
- ΠΠ·Π΄Π°ΡΠ΅Π»ΡΡΡΠ²ΠΎ
- ΠΠ²ΡΠΎΡ
- Π Π°Π·ΠΌΠ΅ΡΡ Π² ΡΠΌ 1.2x13.8x21.6
- ID ΡΠΎΠ²Π°ΡΠ° 2890329
- ISBN 978-1-78125-087-7