irst collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a careers worth of public and private communications - memos, letters, speeches, notes and interviews - from the Father of Advertising and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before ap

The Unpublished David Ogilvy

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irst collected by his devoted family and colleagues as a 75th birthday present, The Unpublished David Ogilvy collects a careers worth of public and private communications - memos, letters, speeches, notes and interviews - from the Father of Advertising and founder of Ogilvy & Mather. Still fizzing with energy and freshness more than 25 years after it was first published, its success outside the private circle of friends and colleagues it was created for was, in the words of one of its editors: because so often he spoke out on important matters long before the crowd caught up to him; because all of what he says, he says so well; because so little of what he says in the book had ever before appeared in print. It includes The Theory and Practice of Selling the AGA Cooker, described by Fortune magazine as the finest sales instruction manual ever written, and an interview in which he makes disclosures that even long-standing associates had never heard before.

This is a business book unlike any other: a straightforward and incisive look at subjects such as salesmanship, management and creativity, presented in his trademark crisp prose. Whether carefully prepared for a lecture or as a private joke to a friend, his writing always underlines the importance of the rule, it pays an agency to be imaginative and unorthodox.
  • Π’ΠΈΠΏ ΠΎΠ±Π»ΠΎΠΆΠΊΠΈ Мягкий ΠΏΠ΅Ρ€Π΅ΠΏΠ»Ρ‘Ρ‚
  • ΠšΠΎΠ»ΠΈΡ‡Π΅ΡΡ‚Π²ΠΎ страниц 193
  • ВСс, Π³ 200
  • Π Π°Π·ΠΌΠ΅Ρ€ 1.2x13.8x21.6
  • Π˜Π·Π΄Π°Ρ‚Π΅Π»ΡŒΡΡ‚Π²ΠΎ Profile books
  • Π“ΠΎΠ΄ издания
  • ISBN 978-1-78125-087-7
  • ID Ρ‚ΠΎΠ²Π°Ρ€Π° 2890329

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Книга «The Unpublished David Ogilvy» Π΅ΡΡ‚ΡŒ Π² Π½Π°Π»ΠΈΡ‡ΠΈΠΈ Π² ΠΈΠ½Ρ‚Π΅Ρ€Π½Π΅Ρ‚-ΠΌΠ°Π³Π°Π·ΠΈΠ½Π΅ «Π§ΠΈΡ‚Π°ΠΉ-Π³ΠΎΡ€ΠΎΠ΄» ΠΏΠΎ ΠΏΡ€ΠΈΠ²Π»Π΅ΠΊΠ°Ρ‚Π΅Π»ΡŒΠ½ΠΎΠΉ Ρ†Π΅Π½Π΅. Если Π²Ρ‹ Π½Π°Ρ…ΠΎΠ΄ΠΈΡ‚Π΅ΡΡŒ Π² ΠœΠΎΡΠΊΠ²Π΅, Π‘Π°Π½ΠΊΡ‚-ΠŸΠ΅Ρ‚Π΅Ρ€Π±ΡƒΡ€Π³Π΅, НиТнСм НовгородС, Казани, Π•ΠΊΠ°Ρ‚Π΅Ρ€ΠΈΠ½Π±ΡƒΡ€Π³Π΅, РостовС-Π½Π°-Π”ΠΎΠ½Ρƒ ΠΈΠ»ΠΈ любом Π΄Ρ€ΡƒΠ³ΠΎΠΌ Ρ€Π΅Π³ΠΈΠΎΠ½Π΅ России, Π²Ρ‹ ΠΌΠΎΠΆΠ΅Ρ‚Π΅ ΠΎΡ„ΠΎΡ€ΠΌΠΈΡ‚ΡŒ Π·Π°ΠΊΠ°Π· Π½Π° ΠΊΠ½ΠΈΠ³Ρƒ David Ogilvy «The Unpublished David Ogilvy» ΠΈ Π²Ρ‹Π±Ρ€Π°Ρ‚ΡŒ ΡƒΠ΄ΠΎΠ±Π½Ρ‹ΠΉ способ Π΅Π³ΠΎ получСния: самовывоз, доставка ΠΊΡƒΡ€ΡŒΠ΅Ρ€ΠΎΠΌ ΠΈΠ»ΠΈ ΠΎΡ‚ΠΏΡ€Π°Π²ΠΊΠ° ΠΏΠΎΡ‡Ρ‚ΠΎΠΉ. Π§Ρ‚ΠΎΠ±Ρ‹ ΠΏΠΎΠΊΡƒΠΏΠ°Ρ‚ΡŒ ΠΊΠ½ΠΈΠ³ΠΈ Π²Π°ΠΌ Π±Ρ‹Π»ΠΎ Π΅Ρ‰Ρ‘ приятнСС, ΠΌΡ‹ Ρ€Π΅Π³ΡƒΠ»ΡΡ€Π½ΠΎ ΠΏΡ€ΠΎΠ²ΠΎΠ΄ΠΈΠΌ Π°ΠΊΡ†ΠΈΠΈ ΠΈ ΠΊΠΎΠ½ΠΊΡƒΡ€ΡΡ‹.