There remains a huge gulf in understanding by many leaders of what some are calling the Social Age – huge changes going on in society, enabling anyone with a smartphone to sign up to a social network and comment on anything and everything. Despite this revolution, which has been embraced by the masses, it is the people at the top of organizations who have been slowest to understand and adapt to it.While business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to 'get social' to survive.The Social CEO sets out to educate and inspire senior le
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The Social CEO: How Social Media Can Make You A Stronger Leader

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There remains a huge gulf in understanding by many leaders of what some are calling the Social Age – huge changes going on in society, enabling anyone with a smartphone to sign up to a social network and comment on anything and everything. Despite this revolution, which has been embraced by the masses, it is the people at the top of organizations who have been slowest to understand and adapt to it.While business leaders may feel that it's enough to hire social media managers and amend their marketing strategies, Damian Corbet shows why organizations need to do more to succeed in the Social Age – why CEOs need to 'get social' to survive.The Social CEO sets out to educate and inspire senior leaders to embrace the Social Age, teaching them the hows and whys of utilising social media in order to make them stronger leaders. Social CEOs can effectively encourage engagement from their employees as well as other stakeholders and customers; they're better able to communicate their organization's objectives and values, gauge the climate in which they operate and improve their brand image.Offering invaluable contributions from industry-recognised experts in social business, The Social CEO explores the many aspects of leading in the Social Age, such as storytelling, personal branding, managing risk and public relations. With chapters also written by practising 'social CEOs' working across a variety of sectors, from healthcare to sport, the book provides a wealth of insight into how social media can be used to gain a competitive advantage.
  • ΠšΠΎΠ»ΠΈΡ‡Π΅ΡΡ‚Π²ΠΎ страниц 280
  • ВСс, Π³ 550
  • Π Π°Π·ΠΌΠ΅Ρ€ 2.7x14.5x22.2
  • Π˜Π·Π΄Π°Ρ‚Π΅Π»ΡŒΡΡ‚Π²ΠΎ Bloomsbury
  • Π“ΠΎΠ΄ издания
  • ID Ρ‚ΠΎΠ²Π°Ρ€Π° 2760548

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Книга «The Social CEO: How Social Media Can Make You A Stronger Leader» Π΅ΡΡ‚ΡŒ Π² Π½Π°Π»ΠΈΡ‡ΠΈΠΈ Π² ΠΈΠ½Ρ‚Π΅Ρ€Π½Π΅Ρ‚-ΠΌΠ°Π³Π°Π·ΠΈΠ½Π΅ «Π§ΠΈΡ‚Π°ΠΉ-Π³ΠΎΡ€ΠΎΠ΄» ΠΏΠΎ ΠΏΡ€ΠΈΠ²Π»Π΅ΠΊΠ°Ρ‚Π΅Π»ΡŒΠ½ΠΎΠΉ Ρ†Π΅Π½Π΅. Если Π²Ρ‹ Π½Π°Ρ…ΠΎΠ΄ΠΈΡ‚Π΅ΡΡŒ Π² ΠœΠΎΡΠΊΠ²Π΅, Π‘Π°Π½ΠΊΡ‚-ΠŸΠ΅Ρ‚Π΅Ρ€Π±ΡƒΡ€Π³Π΅, НиТнСм НовгородС, Казани, Π•ΠΊΠ°Ρ‚Π΅Ρ€ΠΈΠ½Π±ΡƒΡ€Π³Π΅, РостовС-Π½Π°-Π”ΠΎΠ½Ρƒ ΠΈΠ»ΠΈ любом Π΄Ρ€ΡƒΠ³ΠΎΠΌ Ρ€Π΅Π³ΠΈΠΎΠ½Π΅ России, Π²Ρ‹ ΠΌΠΎΠΆΠ΅Ρ‚Π΅ ΠΎΡ„ΠΎΡ€ΠΌΠΈΡ‚ΡŒ Π·Π°ΠΊΠ°Π· Π½Π° ΠΊΠ½ΠΈΠ³Ρƒ «The Social CEO: How Social Media Can Make You A Stronger Leader» ΠΈ Π²Ρ‹Π±Ρ€Π°Ρ‚ΡŒ ΡƒΠ΄ΠΎΠ±Π½Ρ‹ΠΉ способ Π΅Π³ΠΎ получСния: самовывоз, доставка ΠΊΡƒΡ€ΡŒΠ΅Ρ€ΠΎΠΌ ΠΈΠ»ΠΈ ΠΎΡ‚ΠΏΡ€Π°Π²ΠΊΠ° ΠΏΠΎΡ‡Ρ‚ΠΎΠΉ. Π§Ρ‚ΠΎΠ±Ρ‹ ΠΏΠΎΠΊΡƒΠΏΠ°Ρ‚ΡŒ ΠΊΠ½ΠΈΠ³ΠΈ Π²Π°ΠΌ Π±Ρ‹Π»ΠΎ Π΅Ρ‰Ρ‘ приятнСС, ΠΌΡ‹ Ρ€Π΅Π³ΡƒΠ»ΡΡ€Π½ΠΎ ΠΏΡ€ΠΎΠ²ΠΎΠ΄ΠΈΠΌ Π°ΠΊΡ†ΠΈΠΈ ΠΈ ΠΊΠΎΠ½ΠΊΡƒΡ€ΡΡ‹.