In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work todayβa bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionalsβoften agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.
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The Copy Book: How Some of the Best Advertising Writers in the World Write Their Advertising
ΠΡΠΎΡ ΡΠΎΠ²Π°Ρ Π·Π°ΠΊΠΎΠ½ΡΠΈΠ»ΡΡ
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ ΠΈ Ρ Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊΠΈ
The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a βmust-haveβ book for people in advertising and marketing, it is also a βshould-haveβ for anyone who needs to involve or influence people, by webpage, on paper, or in person.
- ΠΠΎΠ»ΠΈΡΠ΅ΡΡΠ²ΠΎ ΡΡΡΠ°Π½ΠΈΡ 544
- ΠΠ΅Ρ, Π³ 950
- Π Π°Π·ΠΌΠ΅Ρ 3.7x15x20
- ΠΠ·Π΄Π°ΡΠ΅Π»ΡΡΡΠ²ΠΎ Taschen
- ΠΠΎΠ΄ ΠΈΠ·Π΄Π°Π½ΠΈΡ 2022
- ISBN 978-3-8365-6852-4
- ID ΡΠΎΠ²Π°ΡΠ° 3029215