βI love music so much and I had such ambition that I was willing to go way beyond what the hell they paid me for. I wanted people to look at the artwork and hear the music.β βAlex Steinweiss
Alex Steinweiss (1917β2011) invented the album cover as we know it. In 1940, as Columbia Recordsβ young new art director, he pitched an idea: why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 percent.
Over the next three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as
Alex Steinweiss (1917β2011) invented the album cover as we know it. In 1940, as Columbia Recordsβ young new art director, he pitched an idea: why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 percent.
Over the next three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as
Steinweiss: The Inventor of the Modern Album Cover
ΠΡΠΎΡ ΡΠΎΠ²Π°Ρ Π·Π°ΠΊΠΎΠ½ΡΠΈΠ»ΡΡ
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ ΠΈ Ρ Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊΠΈ
Alex Steinweiss (1917β2011) invented the album cover as we know it. In 1940, as Columbia Recordsβ young new art director, he pitched an idea: why not replace the standard plain brown wrapper with an eye-catching illustration? The company took a chance, and within months its record sales increased by over 800 percent.
Over the next three decades, Steinweiss made thousands of original artworks for classical, jazz, and popular record covers for Columbia, Decca, London, and Everest; as well as logos, labels, advertising material, even his own typeface, the Steinweiss Scrawl. His daring designs, gathered here in all their bright combinations of bold typography with modern, elegant illustration, revolutionized the way music was sold.
The book includes Steinweissβs personal recollections and ephemera from an epic career, as well as insightful essays by three-time Grammy Awardβwinning art director/designer Kevin Reagan and graphic design historian Steven Heller.
- ΠΠΎΠ»ΠΈΡΠ΅ΡΡΠ²ΠΎ ΡΡΡΠ°Π½ΠΈΡ 552
- ΠΠ΅Ρ, Π³ 1300
- Π Π°Π·ΠΌΠ΅Ρ 4.8x15x20
- ΠΠ·Π΄Π°ΡΠ΅Π»ΡΡΡΠ²ΠΎ Taschen
- ΠΠΎΠ΄ ΠΈΠ·Π΄Π°Π½ΠΈΡ 2015
- ISBN 978-3-8365-5776-4
- ID ΡΠΎΠ²Π°ΡΠ° 3029298