The inside story of the how Instagram* took over the world. Drawing on interviews with all the key figures at Instagram, "No Filter" vividly recreates the rise of the most successful photo app in history: from it's origins in a Silicon Valley coffee shop, to it's unprecedented billion-dollar acquisition by Facebook, to it's founders dramatic clashes with their new boss, Mark Zuckerberg. Along the way, it explores how Instagram has changed society - encouraging businesses to prioritise their aesthetic above all else, forging a new economy of digital entrepreneurs, and rewiring how a generation thinks about celebrity and success.
The result is the definitive story of how a simple platform r