The extraordinary inside story of how Instagram* became the worldβs most successful app.
In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But itβs a story that has never been told - until now.
In No Filter, Bloombergβs Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players - from Instagramβs co-founders to super-influencers like Kris Jenner - Frier offers behind-the-scenes glimpses of every mo
In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But itβs a story that has never been told - until now.
In No Filter, Bloombergβs Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players - from Instagramβs co-founders to super-influencers like Kris Jenner - Frier offers behind-the-scenes glimpses of every mo
No Filter
ΠΡΠΎΡ ΡΠΎΠ²Π°Ρ Π·Π°ΠΊΠΎΠ½ΡΠΈΠ»ΡΡ
ΠΠΏΠΈΡΠ°Π½ΠΈΠ΅ ΠΈ Ρ Π°ΡΠ°ΠΊΡΠ΅ΡΠΈΡΡΠΈΠΊΠΈ
In just ten years, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But itβs a story that has never been told - until now.
In No Filter, Bloombergβs Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players - from Instagramβs co-founders to super-influencers like Kris Jenner - Frier offers behind-the-scenes glimpses of every moment in the companyβs life: from its launch, to its unlikely acquisition by Facebook, to its foundersβ dramatic disputes with their new boss, Mark Zuckerberg.
But this is not just a Silicon Valley story. No Filter explores how Instagram has reshaped global business, creating a new economy of "influencers" and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagramβs effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online - to the point of warping our perception of reality.
The resulting book connects one companyβs rise to a global revolution in technology, culture and business. Facebookβs decision to buy Instagram was the best investment it ever made. But weβre still learning about what it has cost the rest of us.
*ΡΠΎΡΡΠ΅ΡΡ ΠΏΡΠΈΠ½Π°Π΄Π»Π΅ΠΆΠΈΡ ΠΊΠΎΠΌΠΏΠ°Π½ΠΈΠΈ Meta, ΠΏΡΠΈΠ·Π½Π°Π½Π½ΠΎΠΉ ΡΠΊΡΡΡΠ΅ΠΌΠΈΡΡΡΠΊΠΎΠΉ Π² Π Π€
- Π’ΠΈΠΏ ΠΎΠ±Π»ΠΎΠΆΠΊΠΈ ΠΡΠ³ΠΊΠΈΠΉ ΠΏΠ΅ΡΠ΅ΠΏΠ»ΡΡ
- ΠΠΎΠ»ΠΈΡΠ΅ΡΡΠ²ΠΎ ΡΡΡΠ°Π½ΠΈΡ 327
- ΠΠ΅Ρ, Π³ 430
- Π Π°Π·ΠΌΠ΅Ρ 2.5x15.1x23.2
- ΠΠ·Π΄Π°ΡΠ΅Π»ΡΡΡΠ²ΠΎ Random House
- ΠΠΎΠ΄ ΠΈΠ·Π΄Π°Π½ΠΈΡ 2020
- ID ΡΠΎΠ²Π°ΡΠ° 2826575