β€œCukier and his co-authors have a more ambitious project than Kahneman and Harari. They don’t want to just point out how powerfully we are influenced by our perspectives and prejudicesβ€”our frames. They want to show us that these frames are tools, and that we can optimise their use.”
β€”Forbes

From pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented challenges that threaten our very existence. The essential tool that will enable humanity to find the best way foward is defined in Framers by internationally renowned authors Kenneth Cukier, Viktor Mayer-Schonberger, and Francis de Vericourt.

To frame is to make a mental model that e

Framers. Human Advantage in an Age of Technology and Turmoil

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β€œCukier and his co-authors have a more ambitious project than Kahneman and Harari. They don’t want to just point out how powerfully we are influenced by our perspectives and prejudicesβ€”our frames. They want to show us that these frames are tools, and that we can optimise their use.”
β€”Forbes

From pandemics to populism, AI to ISIS, wealth inequity to climate change, humanity faces unprecedented challenges that threaten our very existence. The essential tool that will enable humanity to find the best way foward is defined in Framers by internationally renowned authors Kenneth Cukier, Viktor Mayer-Schonberger, and Francis de Vericourt.

To frame is to make a mental model that enables us to make sense of new situations. Frames guide the decisions we make and the results we attain. People have long focused on traits like memory and reasoning, leaving framing all but ignored. But with computers becoming better at some of those cognitive tasks, framing stands out as a critical functionβ€”and only humans can do it. This book is the first guide to mastering this human ability.

Illustrating their case with compelling examples and the latest research, authors Cukier, Mayer-Schonberger, and de Vericourt examine:

Β· Why advice to β€œthink outside the box” is useless
Β· How Spotify beat Apple by reframing music as an experience
Β· How the #MeToo twitter hashtag reframed the perception of sexual assault
Β· The disaster of framing Covid-19 as equivalent to seasonal flu, and how framing it akin to SARS delivered New Zealand from the pandemic

Framers shows how framing is not just a way to improve how we make decisions in the era of algorithmsβ€”but why it will be a matter of survival for humanity in a time of societal upheaval and machine prosperity.
  • Π’ΠΈΠΏ ΠΎΠ±Π»ΠΎΠΆΠΊΠΈ Мягкий ΠΏΠ΅Ρ€Π΅ΠΏΠ»Ρ‘Ρ‚
  • ΠšΠΎΠ»ΠΈΡ‡Π΅ΡΡ‚Π²ΠΎ страниц 263
  • ВСс, Π³ 330
  • Π Π°Π·ΠΌΠ΅Ρ€ 1.7x15x22.7
  • Π“ΠΎΠ΄ издания
  • ISBN 978-0-59-318504-9, 978-0-593-18504-9
  • ID Ρ‚ΠΎΠ²Π°Ρ€Π° 2872356

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Книга «Framers. Human Advantage in an Age of Technology and Turmoil» Π΅ΡΡ‚ΡŒ Π² Π½Π°Π»ΠΈΡ‡ΠΈΠΈ Π² ΠΈΠ½Ρ‚Π΅Ρ€Π½Π΅Ρ‚-ΠΌΠ°Π³Π°Π·ΠΈΠ½Π΅ «Π§ΠΈΡ‚Π°ΠΉ-Π³ΠΎΡ€ΠΎΠ΄» ΠΏΠΎ ΠΏΡ€ΠΈΠ²Π»Π΅ΠΊΠ°Ρ‚Π΅Π»ΡŒΠ½ΠΎΠΉ Ρ†Π΅Π½Π΅. Если Π²Ρ‹ Π½Π°Ρ…ΠΎΠ΄ΠΈΡ‚Π΅ΡΡŒ Π² ΠœΠΎΡΠΊΠ²Π΅, Π‘Π°Π½ΠΊΡ‚-ΠŸΠ΅Ρ‚Π΅Ρ€Π±ΡƒΡ€Π³Π΅, НиТнСм НовгородС, Казани, Π•ΠΊΠ°Ρ‚Π΅Ρ€ΠΈΠ½Π±ΡƒΡ€Π³Π΅, РостовС-Π½Π°-Π”ΠΎΠ½Ρƒ ΠΈΠ»ΠΈ любом Π΄Ρ€ΡƒΠ³ΠΎΠΌ Ρ€Π΅Π³ΠΈΠΎΠ½Π΅ России, Π²Ρ‹ ΠΌΠΎΠΆΠ΅Ρ‚Π΅ ΠΎΡ„ΠΎΡ€ΠΌΠΈΡ‚ΡŒ Π·Π°ΠΊΠ°Π· Π½Π° ΠΊΠ½ΠΈΠ³Ρƒ «Framers. Human Advantage in an Age of Technology and Turmoil» ΠΈ Π²Ρ‹Π±Ρ€Π°Ρ‚ΡŒ ΡƒΠ΄ΠΎΠ±Π½Ρ‹ΠΉ способ Π΅Π³ΠΎ получСния: самовывоз, доставка ΠΊΡƒΡ€ΡŒΠ΅Ρ€ΠΎΠΌ ΠΈΠ»ΠΈ ΠΎΡ‚ΠΏΡ€Π°Π²ΠΊΠ° ΠΏΠΎΡ‡Ρ‚ΠΎΠΉ. Π§Ρ‚ΠΎΠ±Ρ‹ ΠΏΠΎΠΊΡƒΠΏΠ°Ρ‚ΡŒ ΠΊΠ½ΠΈΠ³ΠΈ Π²Π°ΠΌ Π±Ρ‹Π»ΠΎ Π΅Ρ‰Ρ‘ приятнСС, ΠΌΡ‹ Ρ€Π΅Π³ΡƒΠ»ΡΡ€Π½ΠΎ ΠΏΡ€ΠΎΠ²ΠΎΠ΄ΠΈΠΌ Π°ΠΊΡ†ΠΈΠΈ ΠΈ ΠΊΠΎΠ½ΠΊΡƒΡ€ΡΡ‹.