For over a century, anthropologists have immersed themselves in unfamiliar cultures, uncovering the hidden rituals that govern how people act. Now, a new generation of anthropologists are using these methods in a different context - to illuminate the behaviour of consumers and businesses at home.

In Anthro-Vision, Gillian Tett - bestselling author, Financial Times journalist, and anthropology PhD - reveals how anthropology can make sense of peoples behaviour, in business and beyond. She outlines how anthropology helps explain consumer habits - revealing the webs of meaning that underpin how we shop, and unpicking the subtle cultural shifts driving the rise of green investment. She exp