The death of Steve Jobs left a gaping void at one of the most innovative companies of all time. Jobs wasnt merely Apples iconic founder and CEO; he was the living embodiment of a global megabrand. It was hard to imagine that anyone could fill his shoes — especially not Tim Cook, the intensely private executive who many thought of as Apples "operations drone."
But seven years later, as journalist Leander Kahney reveals in this definitive book, things at Apple couldnt be better. Its stock has nearly tripled, making it the worlds first trillion dollar company. Under Cooks principled leadership, Apple is pushing hard into renewable energy, labor and environmentally-friendly supply chains, user privacy, and highly-recyclable products. From the massive growth of the iPhone to lesser-known victories like the Apple Watch, Cook is leading Apple to a new era of... Скрыть Показать весь текст